“In the past, it took more than eight hours per day to clear the backlog of sales fulfillment. Now, the company only takes less than one to two hours to do so, immensely improving the productivity cycle.”

A Leading Household and Lifestyle Brand

Sheldon Global was founded in 2014 in Singapore with a core business in retail and e-commerce sale of household and lifestyle products. The company has a broad portfolio encompassing home and lifestyle products with six major house brands under its belt; each with a different product focus.

With a vision of venturing into markets beyond Singapore, Sheldon Global came up with various strategic regional and global expansion projects in 2022. The intention of the projects was to expand its reach towards Singapore’s Southeast Asian neighbours: Malaysia, Thailand and Vietnam. Afterwards, it planned to extend its network towards the U.S., the UK and other parts of Europe.

Despite its great aspirations, Sheldon Global has a critical issue it needed to resolve before it can continue with its expansion schemes.

Tedious Manual Process and Manpower Crunch

As one of the leading household and tableware companies in Singapore, Sheldon Global faces hundreds and thousands of orders daily. As the business expands, the manual process of order fulfilment was getting more difficult for the staff to complete.

It slowly culminates to the point where the orders cannot be fulfilled within a day. Issues such as the staff possibly being overworked and overwhelmed due to manpower crunch are areas that may impede the business growth as well.

Therefore, it is imperative that Sheldon Global’s sales orders are fulfilled quickly and efficiently to lock in sales in order to compete with their competitors who rival them in both online and offline platforms.

Consultation with SME Centre@SICCI

Sheldon Global first came into contact with SME Centre@SICCI in August 2020 when they were enquiring about the Productivity Solutions Grant (PSG) for strategising their warehouse operations.

Our centre’s Partners for Business Growth (PBG) Programme Team Lead and business advisor, Mr Aaron Wan first went through a consultation with Sheldon Global’s Managing Director, Mr Brien and assisted the company with their PSG application.

Throughout the period of working together, Aaron developed a close business relationship with Sheldon Global. He discovered that Mr Brien’s vision for the company didn’t just stop with improving work performance and efficiency in the field but he was also actively looking for ways to lead the company forward in the industry.

Thus, Aaron introduced the PBG Programme to Mr Brien after considering their needs and future plans.

Partners for Business Growth

The PBG Programme provided an in-depth consultancy for Sheldon Global by examining its key business problem statement. Due to this in-depth consultancy, Aaron was able to discover the dire need for automation in the company’s order process.

Mr Brien was later introduced by Aaron to Republic Polytechnic’s Robotic Process Automation Programme (RPA), where it assisted with the enhancement of Sheldon Global’s staff capabilities and resolved the issue of manual order processing.

In the past, it took more than eight hours per day to clear the backlog of sales fulfilment. Now, the company only takes less than one to two hours to do so, immensely improving the productivity cycle.

Sheldon Global implores other SMEs to get in touch with SME Centre@SICCI and learn more about the PBG Programme that can potentially help them build on existing capabilities and grow beyond Singapore’s shores.