Unlocking Business Growth: Mastering TikTok and Government Tenders
Event Introduction:
Equip essential skills to thrive on TikTok, secure government contracts, and leverage government support schemes for greater productivity!
In this workshop, Kobe Global Technologies will share practical strategies vital for SMEs to gain sustainable business growth in TikTok, focusing on customer engagement, fostering strong audience connections, consistent branding, and developing engaging stories.
Ngee Ann Polytechnic will guide participants in dissecting the new Tender Lite on GeBiz to secure government tenders for continued business growth and identify important contract terms that can impact business operations.
Finally, the SME Centre@SICCI will round up the session by outlining the available resources and government support schemes that can enhance business operations and competitiveness.
Key Learning Points:
- Create Engaging Stories and Execute Campaigns on TikTok to Build Emotional Connection to Audience and Reinforce Brand Loyalty.
- Understand Key Conditions in Tender Lite and Identify Important Contract Terms That Can Impact Business Operations.
- Explore Digital Marketing Tools and Government Support Programmes.
Programme:
Time |
Event |
| 1.45pm – 2pm |
Registration (at Ngee Ann Polytechnic) |
| 2pm – 2.05pm |
Introduction |
| 2.05pm – 2.35pm | TikTok Strategies That Drive Branding And Business Outcomes Ms Evangeline Leong CEO & Founder Kobe Global Technologies Pte Ltd |
| 2.35pm – 3.05pm | Tender Lite Unlocked: What Every SME Needs to Know and Grow Mr Steven Lim Senior Lecturer & Programme Lead, School of Business & Accountancy Ngee Ann Polytechnic |
| 3.05pm – 3.35pm | Digital Marketing 101 for SMEs: Considerations and Resource Recommendations Ms Michell Ling Senior Manager, Business Advisory SME Centre@SICCI |
| 3.35pm – 3.45pm |
Question & Answer |
| 3.45pm – 4.30pm |
Light Refreshments |
Speakers’ Profiles:
Ms Evangeline Leong, CEO & Founder (Kobe Global Technologies Pte Ltd)
Evangeline is the Founder & CEO of Kobe Global Technologies. Founded in 2016, Kobe has quickly established itself as a leading influencer marketing agency by specialising in creative ideation and results-driven campaigns with its proprietary influencer data and patented management system. With access to over 14 million creators globally, Kobe effectively matches brands with influencers to engage target audiences. The agency’s excellence is underscored by its 7 consecutive Gold Awards for Influencer Agency of the Year since 2020.
Mr Steven Lim, LLB (Hons), LLM (NUS), MEd (UWA), ACTA, Senior Lecturer & Programme Lead, School of Business & Accountancy (Ngee Ann Polytechnic)
Steven is an award-winning Senior Lecturer in Law at Ngee Ann Polytechnic’s School of Business & Accountancy and the Programme Lead for the Business Studies (Entrepreneurship Management Option). An Advocate & Solicitor of the Supreme Court of Singapore, he practiced law for 10 years, specialising in property and commercial law, before transitioning to academia in 1997. Steven’s extensive experience includes serving as a partner in a law firm and a legal officer in a statutory board.
As the school’s Industry Lead for Law, he has designed and delivered customised training for public and private sector clients for over two decades. His workshops on Government Conditions of Contract are highly regarded by procurement officers from statutory boards.
Ms Michell Ling, Senior Manager, Business Advisory (SME Centre@SICCI)
Michell Ling is a business advisor with SME Centre@SICCI. She has over 15 years of experience working in the private and public sector. She is very passionate about assisting SMEs to transform and improve their business management capabilities.
The fulfilment of a business advisor comes from witnessing SMEs’ growth over the years and being glad that she has added value to their businesses.
Academically, Michell holds a Bachelor Degree in Computer Engineering from Nanyang Technological University.