Marketing Series: Building Your Digital Marketing Strategy
This workshop is fully booked. We hope to host you at our next workshop. Thank you!
Overview
Be on your way to building a digital marketing strategy for your business.
Learn about marketing channels, tools at your disposal, and most importantly, how to join it all up to present your brand in an engaging manner to your potential and existing customers.
In this workshop, the Marketing Expert will share:
• What does today’s digital customer look like
• How has the digital landscape in Singapore changed
• What are the most popular social media platforms
• How can you use social media to grow my business
It will be an engaging Q&A session, so come prepared with what’s on your mind and what your challenges are!
Target Audience
• Business Owners
• Marketing Managers
• Marketing Executives
• SMEs looking to upgrade their digital capabilities, retain talent & bridge digital skills gap
Learning Outcomes
• Get a good sense of what marketing channels are available
• Formulate a digital marketing strategy
• Design a marketing plan for your business
Speaker Profile
Ms Sandy Tsang is the Managing Director, APAC of leading global training provider AVADO. With a background in digital marketing, Sandy worked in the financial sector for more than a decade.
Some of her accomplishments at American Express include having brand and direct response digital advertising oversight for new product launches, introducing programmatic media buying, leading multivariate web tests, and integrating social media into PR and advertising.
At the world’s first peer-to-peer lending company, Zopa, Sandy more than doubled the personal loan business, and spearheaded cross-channel tracking and attribution between TV and direct response channels.
Sandy Tsang is a curious soul who can’t stay still. Her never-ending supply of energy keeps her interested in everything from training for half-marathons to knitting her own clothes. Her passion for digital started when she built her own website and sold music paraphernalia to fans around the world in 1998. Having experienced the evolution of the internet, Sandy is extremely passionate about digital transformation within companies and how she can help.