E-Commerce 101: Getting Your Business Online
Overview
Should your business be online?
Making a choice between selling online through an eCommerce store, and selling in physical store can be difficult. Not only that, but it’s also one of the most important decisions your business will ever have to make.
You’ll also need a way to accept online payments. It can be as simple as a PayPal account, or as complex as your very own merchant account.
This session will cover the following content:
• What is e-commerce and the benefits of selling online
• Is e-commerce relevant for your business & are you ready to go online
• Pros & cons in choosing different payment methods
• Choose the right payment method to suit your e-commerce strategy
Target Audience
• SME Owners
• Small business owners
• Marketing Executives
• SMEs with only physical stores
• Entrepreneurs starting a business
Learning Outcomes
• Assess the need for an online retail
• Learn about e-payments
• Payment options & considerations in e-commerce
Speaker Profiles
Ms Karpagam Jyahraman
Senior Executive, Business Development, SME Centre@SICCI
Ms Karpagam has guided many SMEs and start-ups in developing best practices and assisted in building their internal capabilities through SMART assessments.
Karpagam has also given talks in Capability areas such as Marketing and HR to SMEs. Several SMEs has progressed and benefitted through the advisory sessions conducted by her. She is zealous in educating SMEs so that they can grow and improve in their processes.
She has over 20 years’ experience in customer service sector. She graduated with BSc in Business with Communication from SIM University and she has a Diploma in Manufacturing Engineering from NYP. She also has experience working in different industries.
Mr Nagesh Devata
Director, SMB, Merchants, Channels & Partnerships, South East Asia,
PayPal
Mr Nagesh Devata is currently overseeing the SMB, Core Merchants and Channels business for South East Asia. In his current capacity he is responsible for the expansion of PayPal’s digital business in the SMB sector across the key markets in South East Asia.
He responsible for the expansion of PayPal’s digital business in the SMB sector across the key markets in South East Asia.
Over his tenure he has covered a range of geographies including Canada, U.S., Middle East/Africa and most recently Asia Pacific. Prior to joining PayPal in 2017, Nagesh Devata was with Mastercard Asia Pacific responsible for Acceptance, Acquiring and Strategic Merchants.
Nagesh has been a passionate advocate and champion of digital commerce and financial payment inclusion having worked and partnered with global organizations such as Facebook and McDonalds. In Asia Pacific, he was at the forefront of MasterCard’s strategic partnerships with the biggest travel and digital retail partners and expanding MasterCard’s reach to the next 100 million merchants.
He holds an MBA from Case Western University, and a Bachelors of Commerce from the University of Toronto.